3 Effective Ways to Make the Most of Your Banner Ads

Banner ads have been around for almost 20 years and are a very standard part of the Internet any more. They have been standardized in many ways though, adhering to careful rules about site advertising, costing a lot more than they used to, and requiring quite a bit of flare and imagery to capture the doggedly jumpy attention of the Internet masses. So, how do you make extra money online with a banner ad? You make sure to follow the three steps outlined below to optimize how it looks and performs:

1. Split Test Your Banner Ads - Always have a series of banner ads to work with so that you can learn which ones perform better and which ones are a drain on your budget. Run two of them at a time in similar demographics if possible (AdWords makes this easiest) and see which ones makes you the most extra money. Constantly revise and look for ways to increase CTR and conversions this way.
2. Carefully Integrate Text with Images - Banner ads are flashy - that's what they're for, but you need to have enough text to tell your potential customers what they're even looking at. Do this by integrating some text and images together to showcase both your visual identity and a little description of what you are selling or doing to draw their attention.
3. Have a Call to Action - To truly make extra money online though you need to have a call to action in every banner ad you place. Too many times have I seen banner ads that are flashy enough and attention grabbing but make little or no sense. Sure, there are plenty of people who will click on those just to see what you're selling, but more will ignore them because they see them as fishing lures to a random site they probably won't be interested. Know how to identify your visitors' needs and convey that in your banner ad as simply as possible.

When you do all three of these things, you not only draw the attention of more people to your banner ad, you ensure that you keep it held tightly and that when they click on your ad, they are aware of where they are visiting and you are not wasting your valuable advertising budget. Done right banner ads are a tremendous tool and you will start to make extra money in no time.