A banner ad or a web banner is a form of advertising on the World Wide Web. Actually, this is one of the most highly sought out advertising on the web, and the competition is relentless. Its intention is to attract traffic to a website by linking the website to that of the advertiser. The banner ad is constructed from an image. Images are either wide and short, or tall and narrow and why they are referred to as banners.
The images are placed on web pages that contain similar content, and target the same general range of the community. Web banners are displayed when a web page that references the banner in loaded into the web browser. When the viewer clicks on the banner, the viewer is directed to the website that advertised the banner. This is known as the click through process, and the way online marketers make money.
When the advertiser scans their logfiles and finds that the web user visited the advertisers site from a specific content or affiliate site by clicking on the banner ad, the advertiser usually sends the provider a percentage of the profit. This is a huge market that continues to grow each day, and the limit to make huge streams of revenue is almost endless.
Web banners function the same way as many other marketing methods used today. They notify consumers of the product and service, and try presenting convincing reasons as to why the consumer should purchase the item. All web banners may be tracked and monitored, so you can see which ones are generating profits and which ones are losing you money. The whole key to web banners is to target the viewers interest, and exploit niche areas.
Banner advertising can be an effective method of driving targeted traffic to websites and generating huge profits. Learning to exploit specific niche areas and find relevant keywords of interest to general communities can make your banner advertising experience a well worth one. Using this method can make you a consistent stream on revenue.
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